10 ways to deliver great customer service Great customer service means following best practices like valuing customers' time, having a pleasant attitude, and providing knowledgeable and resourceful resources, but that you also take things a step further to exceed - rather than just meet - expectations. That's one big reason why investing in customer service is key to long-term business success.īut what does it mean to provide great customer service, and how can you ensure that every customer has a great experience with your company when they reach out for help? We’ve identified several ways to put your customer service at the top of the game in your industry. You may have a fantastic product, but if your customer service is unhelpful, unreliable, or just plain hard to get in touch with, folks will hear about it, and you’ll lose customers over it.